A Financial Firm Built for Women, by Women.
Financial Planning & Investing for women who want it all. Growth, security, and the freedom to live life on their terms.
Strategic Investing
Smarter Planning
Lasting Wealth
Stronger Future
Sick of Financial Bros & Cookie-Cutter Advice?
Yeah, us too!
At Divergent Financial Advisory Services (DiFi Advisory), we do things differently. No sales quotas, no hidden agendas – just real advice and smart investing designed for women like you who want to build wealth on their own terms.
You don’t need another suit-and-tie advisor telling you what to do with your money. You need a partner. Someone who gets you, understands your challenges, and creates a financial strategy built around what you want.
Financial Freedom Starts Here.
Your financial life isn’t one-size-fits-all, so your strategy shouldn’t be either.
At DiFi Advisory, we create customized financial plans and investment strategies designed specifically for women because your goals, challenges, and vision for the future are unique.
Some women come to us during big life transitions such as divorce or loss of a spouse. Some are business owners are want to take some work off their plate. Others are simply ready to stop winging it and start making strategic financial moves. No matter where you are in your journey, we’re here to help you build wealth with confidence.
We’re Not Your Typical Financial Firm.
You deserve a financial partner who understands your goals, values, and challenges not one who’s focused on hitting sales targets. At DiFi Advisory, we’re an independent, fee-only fiduciary firm, which means your success is our only priority. No commissions, no sales, no bullsh*t.
Built for women and designed for success, our financial planning puts YOU first.
Our approach is designed for women who want more from their money – whether that means growing your wealth, investing with purpose, or gaining financial clarity during a major life transition. With 100% transparency, no commissions, and no hidden agendas, you’ll always get advice that’s truly in your best interest.
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We Get You.
Women’s financial needs are different – from balancing business and personal finances, investing with purpose, to planning for major life transitions, we’re here to help.
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No Sales. No Quotas. No Bullsh*t.
As an independent, fee-only fiduciary, we work for YOU, not a big financial firm. That means 100% transparency, zero commissions, and no hidden agendas.
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Investing with Purpose.
Your values matter. We offer sustainable, values-aligned investing strategies so you can grow your wealth without compromising what’s important to you.
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A Boutique Firm That Works for You.
We keep things personal, intentional, and tailored because your financial future should feel like it was built just for you.
Ready to start? Let’s build your plan together.
Meet Your Advisor.
Money is personal AF and your financial plan should be, too. At DiFi Advisory, we do things differently. No sales quotas. No confusing jargon. Just real advice, smart investing, and a strategy that actually works for you.
Founded by Alicia, a financial advisor with nearly two decades of experience, DiFi Advisory was built for women who want to take control of their wealth without the Wall Street bro energy. Whether you’re an entrepreneur, navigating a major life transition, or simply ready to be more intentional with your money, you deserve a financial partner who gets it and gets you.
We believe that financial freedom isn’t just about numbers. It’s about options, security, and confidence in your future. With a personalized approach, fee-only transparency, and an unwavering commitment to your success, we’re here to help you make the right money moves on your terms.
You Deserve all the Wealth, Security & Confidence you’ve been dreaming of.
Taking control of your finances isn’t just about numbers. It’s about freedom, options, and the power to live life on your own terms. Let’s make it happen.