Honest, Practical Money Talk
Alicia has been featured on podcasts and in the media sharing the financial conversations women actually need to have.
Meet Alicia, The Woman Behind the Advice
Alicia Martinez is the founder of Divergent Financial Advisory Services (DiFi Advisory), an independent, fee-only fiduciary firm built for women who want to build wealth on their own terms.
With nearly two decades of experience across banking, lending, and financial planning and investment management, Alicia has made it her mission to give women the real financial guidance they deserve. No Wall Street energy. No jargon. No hidden agendas.
She specializes in helping women entrepreneurs and business owners navigate the financial decisions that actually move the needle: smart spending, sustainable investing, and protecting what they’ve built through major life transitions and beyond.
Alicia is available for podcast interviews, expert features, and media opportunities.
The Conversations Women Need to Hear
Money touches every part of your life, especially when you’re running a business. Alicia shows up on podcasts and in the media to have the real, unfiltered financial conversations that too many women never get from a traditional advisor.
From navigating divorce to evaluating big business expenses, she covers the financial topics that can change the trajectory of your business and your life, including:
- Smart spending decisions for business owners (how to evaluate expenses and protect your bottom line)
- Protecting your business before, during, and after divorce
- Women and wealth (building financial confidence without the B.S.)
To Spend or Not To Spend? How to Evaluate Your Expenses
Cubicle to CEO
Is your next business expense an investment or a mistake? Alicia walks through her own decision-making framework for evaluating expenses and making financial commitments that actually align with your goals.
From Bank Teller to Financial Advocate
Video Feature
Alicia shares the story behind DiFi Advisory, her fee-only commission-free approach, and how a personal health setback gave her a deeper understanding of what her clients go through.
How to Protect Your Business Before, During, and After Divorce
Cubicle to CEO
Nobody plans for it, but it’s a reality for many. Alicia breaks down how your state’s laws can impact what you walk away with, pre-nup perspective shifts, and the steps every business owner should take to protect what they’ve built.
Building a Business on Her Own Terms
KMUZ Radio
The Advice Doesn’t Stop Here.
Ready for financial guidance that’s actually built around you? Let’s find out if we’re a good fit.